Ongoing awareness of the best practices in waste management is a goal of the City of Saskatoon for its residents and businesses. To facilitate this, the team at Ion Brand Design and I developed seasonal explainer videos, campaigns, and interactive engagement materials that make these topics accessible and actionable. In particular, the explainer videos I animated provide audiences with clear examples of what to do, the consequences of improper waste management, and how to get more information. The following ICI engagement campaign and event were designed for the collaborative development of waste reduction and diversion programs with local businesses.
Playlist available here